Hi.. My name is Hillel Porath and welcome to my website!
Here you will find lots of information on lead generation, online marketing, business and entrepreneurship.
A little about me:
After working for several years in sales and marketing - In 2009 I helped launch a membership website for Israeli Export companies (IsraelExporter.com) and today the site has several hundred companies and it continues to grow.
As the marketing director for the IsraelExporter.com I specialize in helping our companies connect with distributors, retail buyers, importers, reps....what ever it takes to help Israeli export companies expand, open new markets and sell more.
Today the IsraelExporter.com is Israel's leading B2B website.
On this blog I share insights, tips and all good stuff related to marketing, lead generation and more...mainly from my daily experiences.
I never mix politics with business but the Israel export industry is very close to my heart since I've been actively on the "front lines" of this industry for the past 5 years. Because of some recent stories that have been brought to my attention - I feel this information is very important.
Should B2B companies be focusing on recruiting new distributors or should they focus on strengthening the current existing ones?
Although this information is not relevant for all markets and industries. This is definitely relevant to many companies in the consumer goods industry.
Cassius Clay (Muhammad Ali), one of the greatest boxers of all time, taught a very powerful lesson to marketers...
I'm pretty darn good at B2B email campaigns because this is something I've been researching, testing and testing almost every single day for the last 6 years.
I've read many business books and autobiographies of successful entrepreneurs but the Ben & Jerry's book is probably the most practical, powerful and relevant to most business owners and those looking to start a business.
I often share this information with IsraelExporter.com companies. This article is part one in a series of very important articles on B2B marketing and increasing sales.
When companies are looking to increase sales - they should keep two questions in mind: 1- What influences the buying the decisions of my prospects? 2- How can I use that knowledge to increase sales? - Continue Reading....
There is a section on Amazon called 'Amazon Best Sellers' - in this section you will find The most popular products on Amazon based on sales. I don't know about you but to me this presents an incredible window of opportunities.
Leading the marketing activities for the IsraelExporter.com and being in touch with retail distributors I am always learning fascinating information when it comes to getting a product on the shelves of a large retail chain..
This product created by Karen Waksman is definitely the ultimate information packed product for anyone who is looking to sell products to chain store retailers.
'Succeeding online' can mean many things. It could mean people are aware of your expertise and knowledge and they seek your advice and services, it could mean getting more traffic to your website..but lets face it - its really all about making money. This first thing you should know about succeeding online.
Its very important that you connect with the right distributors. A good distributor is someone who has been working for a while with specific stores, they know the buyers and above all they understand what the store needs.
“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”
Seth Davis - Global Marketing Director - Gamatronic Electronic Industries