How To Write a Winning Email

Today Salesdog.com had a great article on the "Five Secrets of Winning Emails" written by Mike Brooks.

I highly recommend you read this article!

Salesdog.com - Five Secrets of Winning Emails

In short here they are:

1- Use the prospect's first name in the subject line

2- Customize the first few lines of your email as much as possible.

3- Keep your email short and easy to read!

4- Ask for a return response - whether they are interested or not.

5- Promise to follow up by phone if they don't respond.

Everyday I receive emails from individuals who are either looking for a job, a JV, outsourcing... Its always interesting to see the way people write emails. Even more then that - The way the emails are written gives me an indication of what type of person I am dealing with and who I should respond to... is he a professional? Serious? Usually according to the response as well its pretty much easy to define the person behind the email.

Sometimes one good email can close the deal!