What Is Lead Generation?

Lead generation is when you are creating via your marketing campaign consumer interest in your product or service. The interest is simply created by 'educating' the prospect about your product or service.

These are the different ways Lead Generation can be performed:

-Broadcast Advertising

-Direct Mail

-Event or Trade Show marketing

-Seminar or Training

-Publicity and Public Relations

-Whitepapers or Product Literature

-Email marketing

-Web marketing (Search Engine Optimization or other Internet Media buying)

-Telemarketing

(based on Wikipedia)