What Is Interactive Marketing?

Interactive Marketing “refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation” [Wikipedia]. In interactive marketing the customer is “part of the process” – This means that there is something within the marketing strategy that involves the customer to participate.

One of the best examples Mike Yapp of imediaconnections.com gives is the Bazooka bubble gum. The little comics in the Bazooka bubble gum allow the consumer to interact with the product and by this it creates an experience for the consumer.

Interactive marketing is communication that engages the audience with the brand.