What Is AIDCA?

Learn how to start a highly lucrative Internet company from scratch with almost no money down! This revolutionary program by acclaimed Internet pioneer Seth Godin will show you how to get your piece of the pie!

A – Attention

I – Interest

D - Desire

C – Conviction

A – Action

AIDCA is how to bring out the message in your sales letters/brochures:

This is how it works:

1] Get your readers attention – Create an effective headline

2] Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”

3] Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”

4] Conviction – This is where the key points to your marketing message should appear.

5] Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”