What Happens When Your Marketing Gets Stuck?
This happens to almost everyone. You are marketing and marketing and then you feel as if nothing is moving along. You are doing everything that everyone else is doing – submitting press releases, writing articles and submitting them to article directories, posting on forums and being active in social networks and still no results!
Now what?
The option that we like to recommend is the option of telemarketing.
Many small business owners and entrepreneurs that are just getting started prefer to leave out the telemarketing option. Why is that? As humans we don’t like hearing the word ‘no’. We don’t like rejection. So we prefer doing things the quiet way. What’s the quiet way? The quiet way is the marketing options we mentioned above.
Why is telemarketing so important? With telemarketing you have the option of having direct contact with your potential customer, client, prospect or who ever it may be. Take a look at some of the major corporations and see how they run telemarketing campaigns. Obviously if they are doing it must very effective for business.
You might be asking yourself – ‘Well I don’t have the money to outsource a telemarketing campaign! We say – don’t outsource it…. do it yourself!
How?
1] Spend a week and create a massive data-base of contacts that are related one way or another to your industry or market. Don’t stop until you have at least 500 contacts.
2] Prepare a phone script. Study your lines as if you are about to appear on a Broadway show.
The question is – what should your lines be? Remember that when you are calling a prospect you have about 15-20 seconds on the phone…don’t screw it up! Therefore don’t try explaining the whole bible on one foot. What does that mean? That means don’t try explaining your whole business in 15 seconds. Then what should you say? Ask for permission to send your prospect an email or fax or both, that’s it. Direct your prospect to a third party and let the third party do the explaining for you. In this case the third party could be an email/fax, brochure, website or blog.
3] Once you’ve sent out the email or fax this sets room for the follow up. There should be enough information on the email or fax that should allow you to follow up properly. This means your prospect should have enough information already from the email or fax, so you won't have to explain the whole bible on one foot.
4] When you follow up the next day - remind your prospect who you are and why you are calling. Ask them if they received your email/fax and if they are interested. If they are debating, remind them about your sale or special discount, prospects always like to hear that. If they say ‘no, I’m not interested’ – Don’t try convincing them and don’t stalk them. When you do that you are just chasing birds in an open field!
Check out this article at iyazam.com:
Is Telemarketing Good For Business
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