Understanding Website Analytics

Many of the big retail stores today are spending lots of money on technologies that track customer behavior and purchasing patterns.

In fact, some of these technologies are so sophisticated that they can detect how long customers stand next to a particular product, whether and how long they pick it up and inspect it, and whether they choose to put it down and pick up something else.

If you have Google Analytics installed on your site (or any other advanced analytic program) you can also follow the foot prints of the traffic coming to your site and understand the moves they make

Recently one of my clients was getting frustrated with their website because it wasn't generating enough leads.

After checking the analytics I discovered two things:

1- The sites traffic after first arriving to the homepage was visiting the 'about us' page and the 'about us' page was very basic and had almost no information.

2- After the 'about us" page the traffic was heading on over to the testimonials page but the testimonials weren't convincing enough and from the testimonials page they bounced off the site.

We did two things: First we fixed up the about us page and added pictures of and bios of the management team. The second thing we did was instead of having a testimonials page - we created a "case studies" page.

These two simple changes helped to unclog the site and generate more leads.

Most companies ignore the website analytics. Ignoring this information simply means that you could be loosing out on lots of business from your site.

All the best

Hillel Porath

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