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Two Very Important Things You Need to Know About Internet Marketing

Obviously there are many important things you need to know about internet marketing.

But what are the two most important? (at least by me..:)

Allow me to share with you Two Very Important Things You Need to Know About Internet Marketing :

1) Good Copywriting: Real good writing that can generate a response. Writing words that can sell is more powerful then any amazing looking website. What does this mean "words that can sell?" - This simply means writing pre-selling information. For example let's say you want to promote a product - how would you write pre-selling information in regards to that product? In a nutshell: write the content as if you are speaking with a friend. Take out the "I" in your content and always put in the "You". Mention all of the amazing aspects of your product, add testimonials (third part recommendations) and their you have it.

2) A Real Good Niche: Many times I'll turn down clients If their product or service is focused on a real competitive niche. Just last week a small company promoting skin care products approached me and asked about my services. After reading about their products I felt that their wasn't anything really unique here. I asked them if they could describe for me in once sentence what is so unique about their products and they answered: "Dead Sea Products." Now this is a market that is extremely over flooded with many many companies promoting the same product - just different name.

You must be focused on a very specific niche market

A few months ago I published here: The Future of Small Businesses is in The Long Tail Marketing This is a must read! You have to Understand Long Tail Marketing to understand how to turn that into a passion-driven, niche-fueled small business!



“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”

Seth Davis - Global Marketing Director - Gamatronic Electronic Industries


A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses

On this site you will find hundreds of articles on marketing, and hundreds of articles on business and entrepreneurship

Contact Hillel Porath