What Do You Want Your Traffic To Do On Your Site?
The obvious answer is that we want them to buy. But this won't always happen.
Therefore the next step should be planning the "how to" of capturing your traffic.
What does it mean to capture your traffic?
This means that you simply don't want to lose the traffic coming to your site. When they show up at your site - you want them to do something there if they don't plan on buying.
Here are a few tips to capturing your traffic:
- Add Google ads - at least make some money off them.
- Add social buttons - if they like what they see - then at least they might share it with others.
- Newsletter - have them subscribe to your newsletter.
- Survey - have them fill out a survey...at least get some feedback
- Offer something free - and the only way they get access to that freebie is by submitting their email address.
- Add a "Related articles" link on the page - you want them to continue browsing on your site.
The options to capturing your traffic are endless. The best thing to do is check out other popular blogs and websites and see how they are capturing their traffic and apply the same concepts to your site as well!
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