Applying The Harley Davidson Lesson In Your Business

You see, Harley Davidson is not just a Motorcycle company. Its almost like a whole new religion or some might even call refer to it as a "colt". What did the management at Harley Davidson do to create such a culture? How did they turn their customers into such loyal followers?

Harley-Davidson's President and CEO, Richard Teerlink said the following: "The adventurous pioneer spirit, the wild west, having your 'own horse', and going where you want to go - the motorcycle takes on some attributes of the iron horse. It suggests personal freedom and independence...",

The Harley Davidson company connected with the emotional side of their customers. Their symbols are the American flag, the eagle and focusing on the 'American freedom'. They take the concept of the cowboys and the wild west from the past and apply it to the present..something which many Americans find this experience as if they are living in some other fantasy world.

When you buy a Harley Davidson - You are not only buying a motorcycle, but into a whole new social club. You get to wear the shirts and hats, they have festivals and in many areas - Harley Davidson owners belong to a club where they meet up and drive together around town once a week.

We can definitely see today that more and more businesses are applying the "membership model" to their businesses. In fact I've heard of Pizza stores that have a VIP club for loyal customers.

Every business must apply the Harley Davidson rule. Its not just about getting your customers to like you - its about getting your customers to love you.

All the best!

Hillel Porath

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