Valuable Tips From Business Guru Stuart TanI'm a big fan of Stuart Tan. Today Stuart sent out this amazing email.
Valuable Tips In Marketing #1 - Always pick a targeted, narrower market. #2 - Focus on how you can dominate your niche. #3 - A brand does not cost you millions to build, but you must give your customer something to believe in. #4 - You must have a long term vision for your marketing efforts. #5 - Never compete on price. #6 - Being a loss leader requires long-term staying power. #7 - If your customers don't like your message, they maynot like you. #8 - Marketing results are emotion-driven, not logic-driven #9 - Just because you are short on time does not mean youcan't get results. Marketing results are always time-bound. #10 - Marketing support is more important than marketingitself. Don't underestimate the power of marketing support. #11 - Niche positioning is part of branding. #12 - The unique selling point (USP) is something that supports brand position. #13 - Your promotional message must cover multiple media. #14 - A marketer is like MacGyver: you use everything inyour power to achieve an outcome. #15 - Always ask the market, and you will be profitable. |