Why Small Business Owners Struggle With Running Marketing Campaigns

Everyday I come across and interact with small business owners, entrepreneurs , start-ups etc.. who are brilliant people, they have great products and it seems like they have everything in place yet when it comes to the marketing - they are just not capable of moving forward.

Let me reveal to you my little secret why so many people struggle with running a marketing campaign:

Small business owners struggle with running marketing campaigns because they are not consistent promoters.

(Now you just need to brand those two words in your head: consistent promotion.)

So many people who launch a marketing campaign expect to be making signifcant money...very fast. Those of us in marketing know that marketing campaigns take time and it takes time for a message to sink into ones heads.

Consistent promotion means that you are not just sticking to one method of marketing, the same copy and same places. It means that you are consistently split testing your campaign, you are consistently opening up every door and trying new things...and all of this is done consistently over a period of time.

With consistent promotion. comes experience and with more experience in your hands you will only get better and better at doing it.