Why Small Business Owners Struggle With Running Marketing Campaigns

Everyday I interact with small business owners, entrepreneurs , start-ups etc.. who are brilliant people, they have great products and it seems like they have everything in place yet when it comes to the marketing - they are just not capable of moving forward.

Let me reveal to you my little secret why so many people struggle with running a marketing campaign:

Small business owners struggle with running marketing campaigns because they are not: consistent promoters.

(Remember these two words: consistent promotion.)

So many people who launch a marketing campaign expect to be making signifcant money...very fast. Those of us in marketing know that marketing campaigns take time and it takes time for a message to sink into ones heads.

Consistent promotion means that you are not just sticking to one method of marketing. It means that you are consistently split testing your campaign, you are consistently opening up every door and trying new things and above all consistently promoting ... consistently over a period of time.

The formula: Promote your message to a large group of people - consistently - over a period of time.