Social Media Strategist - Vs - Web Marketing Strategist - Part 2

1) A Little while ago I published an article here about social media marketing - always more effective when its local. In the article I bring some example of businesses that should be using social media.

2) The next aspect is the issue of reputation management, Many social media sites show up high in Google. This is a very important tool if you want to dominate the first results with your brand, name etc... a great method to "protect yourself" is by creating social network profiles.

3) Many people have been asking me what I mean by web marketing strategist. Let me explain:

"Web marketing" is referring to the effective ways of driving quality traffic to your website ( proper seo,adwords etc....). Now I mention in the article that in today's marketing campaigns you need both social media and web marketing. I am not coming to put down social media marketing because it does work for many people including myself...however I am looking at the bottom line results for each campaign. I have found that to many people get caught up in the "social media marketing" hype - they get followers, fans on Facebook yada yada but they aint making any money....its fun...but people need to understand that the best results come from a hard core web marketing - keyword research, seo, link building, providing Google with fresh content etc...

Many people that I meet seem to view social media as the "short term home run" ....

You don't want short term home runs!

I tell my clients that you need to focus on what will give you the long term on going steady quality traffic to your website - a proper web marketing campaign.