Real-Time Social Media Search and Analysis - Cool Tool
Here is a cool tool to track mentions about you, your company etc.. on social media.
Check it out:
SocialMention.com
They say:
" Social Media Alerts - Like Google Alerts but for social media. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity."

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