How To Effectively Use Social Media for Marketing
This is probaly one of the most important articles you will read on social media marketing. Many people who use social media for marketing are faced with the challenge of getting more targeted traffic to the websites they are marketing. Its cute to submit your website to Stumbleupon and Digg in order to get some nice traffic...however if that traffic is not doing anything on your website and in addition to that they are not staying on it for to long - that traffic is not really worth anything. What happens after a while? You find yourself talking to the wall. No one is interested in the site you are marketing and after a while people get sick of you posting the same link. So the real question is - how can you stay in the game and not drown in the ocean of social media marketing? What is the best way to redirect social media traffic to your website? One of the most important tools you will need in order to develop an effective social media marketing campaign is: Create Attraction Tools! -Creating a Facebook page is not an attraction tool. -Sending out endless tweets is not an attraction tool. -Updating your status 10 times a day - is not an attraction tool Get this: We can learn how to create effective attraction tools for social media from Google adwords. Why are Google Adwords so popular? Because they are short, simple, targeted, the message is clear and above all the message usually has something really "incredible" to offer: "Buy one get one free!....25% off!..... 50% off!....etc.." Flip your social media marketing into attraction tools/messages: "New music website! - in honor of our launch we are offering......" This is one example of an attraction tool. The next example is a method for getting people to warm up to you, to trust you and to learn more about you. This could be accomplished by: - Creating a free report to download - Free teleseminar - Free case study - Free consulting What ever it is - make sure its free and its something valuable. Well there you have it for now. If there is anything that I've learned from succeeding in social media marketing its this: Market your information, create effective attraction tools and provide value - automate this process and you will see success (hopefully) in your marketing campaigns.
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