Why Are People Afraid of Social Media Marketing?

Why Are People Afraid of Social Media Marketing?

In my humble opinion people are afraid because of the fact that Social media marketing is a longer marketing process then any other regular marketing campaign. For a social media marketing campaign to become effective you need to first establish credibility and provide value for lots and lots of people and this takes time. We are living in a microwave society and we want everything now, we want results first thing tomorrow morning.

"How fast can you get me on the first page of Google" - does this question sound familiar? Of course this is important...but the reality is that not everyone is going to make it to the first page of Google. Depending on the keywords - many won't make it. Ok, so now you need to ask yourself the following question: If that's so, then how can I still use the internet for marketing? Very simple: Social Media. If Google is the front door - then social media is the backdoor. Social media is just another way of reaching the masses.

How do you break that fear? How do you convince your prospects that it does work?

I think the first step is to present them with case studies. To present to your clients social media marketing success stories.

Where do you get them from?

Well you can Google "Social Media Marketing Case Studies" of course or I have found it effective to post a question on LinkedIn (in the Q&A section) asking for specific case studies related to your prospects business.

Remember: A good case study is like a good testimonial.

Trying to convince a prospect about social media marketing by saying: "Everyone is on Twitter.." is not whats going to do it. Step out of the way and present case studies. Apply this critical third party tool into your business.

I always tell people that social media marketing is great for two main reasons:

1) Its a great way to reach more people.

2) Its a great way to market your information to those people.

By developing daily social media marketing disciplines - you will see and understand how powerful social media marketing can really be for your business.