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Social Media and The War In Gaza



A few years ago, in the days before Facebook, Myspace and Youtube. I remember reading an advertisement of a company that specializes in building email lists. Their main point was that: "..today (a few years ago) people spend so much time checking their emails - this is where you want your marketing message to be!"

This current battle in the Gaza strip can teach you some unbelievable lessons in Social Media Marketing.

How?

Its very simple: In marketing you need to go where the fish are. Both sides, Israel and the Hammas understand that to have an impact on the worlds opinion - you need to be standing in front of the crowd and promoting your message.

This what makes social media marketing incredibly effective. People spend so much time on social media sites, so if you want your marketing message to be seen and heard - then this is where you need to be.

What is even more interesting are the 'status updating' sites. Sites like Twitter and the Facebook status app that have been very powerful tools in sending quick updates of whats going on without having to write a whole blog post. Even Soldiers in the battle are updating their status as to what's going on in the Gaza Strip!

In addition to this: if you want to know what social media sites are the most effective - pay attention to what both sides are using. The Hammas is trying to have an Impact on the European community - so they are targeting social media sites where Europeans mainly hang out. Israel is focusing on Facebook and Twitter. etc..

War is a terrible thing and we all hope and pray for peace and a victory for Israel. But as you are sitting at home and watching whats going on - take the opportunity to learn some valuable social media marketing tips!


“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”

Seth Davis - Global Marketing Director - Gamatronic Electronic Industries


A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses

On this site you will find hundreds of articles on marketing, and hundreds of articles on business and entrepreneurship

Contact Hillel Porath