Making It Easy For The Distributor - Getting Your Product into Retail - Part 4
Getting a product into a retail store is an extremely competitive and hard process. In the retail world there is no such thing as empty shelf space in a store - this simply means that every section and shelf in the store is being constantly evaluated.
If the products sitting on the shelf or in that section are bringing in profits - they stay, if not they will be gone very quickly and replaced with other products with the hope that the new ones will bring in profit.
A retail store is not a museum.
That's why its crucial that you connect with the right distributors. A good distributor is someone who has been working for a while with that specific store, they know the buyers and above all they understand what the store needs.
If you are trying to get distributors interested in your products - you must convince them with powerful data that it will be extremely worth it for the retail buyers to evaluate your products.
Often when I connect our companies with distributors - the distributor will ask for this information. The distributor wants all of this information without having to break his/her leg trying to figure it out on his/her own...and believe me - they won't.
This data must cover topics from the materials your product is made from, dangers to the marketing and profit potential in the market.
If your product is unique and first to market - congratulations! but don't forget the second step: making it easy for the distributor.
“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”
Seth Davis - Global Marketing Director - Gamatronic Electronic Industries
A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses