How To Deal With Price Resistance + Script

When you follow up with a potential client many times you'll hear the follow sentence: "“Sorry, your price is too high”

This puts most people in a tough situation because no one likes to negotiate. Brian Tracy says that when you have to negotiate - you should not focus on the price, get that out of the way..always focus on the value and benefits of your services.

Here is a great script you can use recommended by Brian Tracy:

"Yes Mr. Joe it's not cheap, However there are very good reasons for the price and I would like to explain something to you: There are very good reasons why many people have examined our service carefully and have compared it with our competitors but decided to go with us........" =====>

From here you can "slide" into the value and benefits of your service. You never want to bash your competitors that's why it's important that you mention them on a positive note.

The next step in dealing with price resistance is using testimonials. In the next article I'll be sharing with you an example of the perfect testimonial.