Press ReleaseA press release is basically a news story written in the third person that seeks to demonstrate to the editor, reporter, or even blogger the newsworthiness of your product or service. It is important to understand the difference between writing an article and writing a press release. In an article, you are sharing content information; here you are sharing the key points about your business. A press release should be very short no more than a few paragraphs sharing the key points of your product or service.
There are a several acceptable formats, but all contain the following:
1. Headline No gimmicks here!
2. Summary Elaborate on the title with one sentence.
3. Body Dont get too philosophical here. Give the important and relevant information.
4. Contact How can customers reach you?
Before submitting a press release, browse press releases of others, and learn from them what they are doing. Below is a list of some sites where you can view such press releases as well as submit your own:
Prnewswire
Eight Tips for Killer Press Releases
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