Permission Based EmailsWhy Permission Based Emails? It’s very simple: people don’t like spam and its also illegal to send emails without permission. Before launching a business or a marketing campaign, many small business owners will create a data base of potential customers. They will collect emails off the relevant websites and then send out a major blast of emails to this data base.
1] Always call to ask permission to send an email to someone who is not on your personal email contact list. 2] People in the past have gotten into trouble with the law for spamming.
3] Studies have shown that prospects will respond better when you send a permission based email. They know its not spam and they are more likely to open it.
4] Many studies have shown that people spend a lot of time during the day in their email inbox. That is where you want to be. The only way to effectively generate a better response is by getting permission ahead of time, so your prospect will be on the look out for your email.
The 10 Rules For Successful Permission Based E-mail Marketing
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