What Is The 2nd Most Viewed Page On Your Website?

Once you launch your website and you start analyzing your site stats (I recommend Google Analytics) - you will begin to see certain "click patterns."

Usually the pattern works like this: (assuming that your site opens up very quickly..)

1) The visitor will first reach your homepage.

2) The visitor will first visit the about us page

3) The visitor will head back to the homepage and start a "clicking" process starting from the top left going down. If your site is in Hebrew - they will start from top right and go down.

Many times you will see in the analytics that your traffic leaves somewhere when they start clicking on the top left hand corner.

Why is that?

There could be many reason - here are a few:

1) Your visitor feels misled. They read one thing somewhere online, clicked on the link and when they arrived on your site - you had something totally unrelated to what was posted online.

2) Your site is to slow

3) Your site is to boring

4) Your site is to self centered

and many more.....

The title off this article was: What is the 2nd most viewed page on your website? Too many people mistreat the about us page. This page is so critical! This is where you need to pre-sell yourself! Most people want to know about the "guy behind the website" first. Add a link to your LinkedIn/Facebook profiles, add pictures. "Invest" in this page!

To learn more about how to use Google Analytics - watch this great video:

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