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SEO 'Expert' - VS - Conversion Improvement Specialist

Today the internet marketing industry is over flooded with individuals who claim they are SEO 'experts'. Many of these so called SEO experts stick around and survive because they manage to capture peoples imagination as if they can bring them to page one in Google and make their clients lots of money.

When this of course does not happen - its obviously the clients fault.

When small business owners hire an SEO person, the small business owner does not(in most cases) have an understanding in the basics of SEO or running an SEO campaign and they are easily misled by this so called "SEO Expert" who promises them the world.

Recently a CEO of a rather large company told me that the title "SEO Expert" is dying out because so many companies have been burnt by "SEO Experts", Today he said, CEO's are on the look out for: "Conversion Improvement Specialists"

It's all about results. Your SEO expert maybe a great guy but if he's been with your organization for a period of over three months and you have not seen any results ...Then its time you seek a true "Conversion Improvement Specialists"

All the best!

Hillel Porath

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“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”

Seth Davis - Global Marketing Director - Gamatronic Electronic Industries

A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses

On this site you will find hundreds of articles on marketing, and hundreds of articles on business and entrepreneurship

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