How To Market To The Jewish World - Part 2Yesterday I discussed How to market to the Jewish world - part 1 and today I will discuss part two. 1) Google Adwords - How many times have you thought to yourself -"Wow, wouldn't it be great if I could just appear on the New York Times Website? Well you can! It will cost you some money but it is well worth it to use Google Ads. With Google Ads you can target specific websites where you want your ad to appear. This is an extremely effective tool. 2) Become more Googleable - When you hear about a new company, organization etc... what do you do first? You Google it. The results in Google will give you some indication about the company or organization and the results will usually have a strong impact on your decision whether to purchase a product or service. My advice: Spend some time focusing on becoming Googleable. Make sure that when someone types the name of your company in Google - Google will give many positive results. Submit articles to sites like Ezinearticles.com, Articlesbase.com sharing information about your business - the results will show up in Google. And of course Blogging - Wordpress and Blogspot. 3) Infomercials - This will probably be one of your most powerful marketing tools. By creating a video about your organization or company and spreading it through out the web will allow the masses to see that you are real. With Google Adwords their is also an option to create a Google video ad campaign. 4) Your Own Connections: - We Jews are connected everywhere. Utilize your connections to "spread the word". Ask your friends to forward to their emails lists, to post on their Facebook links sections, RT on Twitter...Be creative - get the ball rolling with your close connections. 5) Get Bloggers to blog about you - I have always found it extremely effective when a blogger within my niche blogged about my website or business. If you are familiar with any bloggers, connect with them and ask them for a favor and in return you will do them a favor. It helps if you offer to write the article yourself and send it to the Blogger. This way they are saving time from writing it themselves. Its a win-win situation. He is getting content and you are getting publicity. Part 3 coming soon!
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