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Unique LinkedIn Success Story - Why Marketing on LinkedIn is Very Powerful

Most of my marketing efforts these days are focused on LinkedIn. My one and only goal is to drive in leads for my clients...what happens afterwards is already their problem:)

Overtime I have developed many relationships on LinkedIn with many people all over the world from so many diffrent industries. This has allowed me to utilized these connections in order to help my clients on the IsraelExporter.com

A few weeks ago I posted an article on LinkedIn for one of the agriculture members on the Israel Exporter. This article was posted on a very specific group on LinkedIn which was directly related to this agriculture's company product. Let me take a few steps back: This Agriculture company has a complicated product. I had a very hard time understanding who in the world would need such a product. So I met with the marketing director of this company and he was able to simplify everything for me. In this meeting I wanted to get a clear picture of the ideal client. Once I understood who is the ideal client - I was able to find the right group on LinkedIn to join.

After my second posting about this company on this LinkedIn group, An agriculture company in Togo (out of all places!) saw the posting and contacted the company on our site to learn more.

Yesterday this company in Togo placed a large order with our member!

A few lessons:

1- Always split test your postings on LinkedIn.

2- Only join groups that describe your ideal client. Just because you work in social media marketing doesn't mean you have to join a social media marketing group.

3- Make sure your profile is 100% completely filled. Prospects will check your profile!

4- You never know from where the next client will come from!

Be sure to read this article why LinkedIn is the place to be for marketers in 2010: Social Media Marketing in 2010!

Related Articles:

B2B Marketing Tips for LinkedIn - Part 1

Israeli LinkedIn Groups In English That Are Good For Marketing

Effective Lead Generation: Telemarketing Combined with Social Media Marketing

SBI!

About | Services | Testimonials | Articles

“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”

Seth Davis - Global Marketing Director - Gamatronic Electronic Industries

A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses

On this site you will find hundreds of articles on marketing, and hundreds of articles on business and entrepreneurship

Contact Hillel Porath

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