What We Can Learn From The Network Marketing Industry - Part 1

So what can we learn?

Having been around in the business world for a few years now and meeting with other small business owners every so often I will throw out the question: "How do you get your customers?" In most cases people will tell me: "Well I call around, I post ads etc..." But I never usually get a clear answer.

Pipeline: In the network marketing industry you are taught basic concepts of things like creating a "pipeline" and how many people can you get into that pipeline and how many of them can you convert into a customer. Talk to 10 get 1...there is a constant focus on how can you improve this process...in a month from now could you talk to 10 and get 2? What needs fixing up in your approach?

The 'Third Party' concept: In the network marketing industry you are taught that one of the best ways to convert a prospect to a customer is by you stepping out of the way and directing your prospect to a third party. The third party can be a blog, brochure, video, another person, etc.. who ever it may be. Take yourself out of the process and let the third party do all the talking. The reason for this is because many times the prospect needs to hear or see it from someone else. "The best way to look at the sun is with sun glasses".

Conducting a meeting: In business we all know that 80% of the meetings we go to end up no where and the real business is in the 20%. But the real question is: how are you conducting your meetings? Do your meetings follow a specific pattern? In the network marketing industry you are taught how to conduct a meeting and how to create a certain pattern to follow in that meeting. When you are presenting to a client - how do you present?

Believe it or now - but this tip has actually helped me close more business! How? because when I go to a meeting I am not stumbling on my words. "I know my lines by heart."

Follow Up: My friends this is where the money is! This is probably the concept is the most mentioned in the network marketing industry. Do you follow up with customers? Are you following up by phone?

"Work harder on yourself - then you do on your job" - Jim Rohn: How much time a day are you dedicating for personal development? In the network marketing industry you are taught to set aside time every day for personal development. Your business will grow when you start to grow, when you begin to break the mental barriers that are stopping you - you will learn how to really and effectively build a business.

What I have learned a few years back I have applied into my own business. Truly powerful concepts!

To be continued...