Why Join a Business Directory and What Makes a Business Directory Successful
There are two main ways you can share your information on the web. The first way is by creating a blog for your business and pre-selling your knowledge or expertise on your blog. The second way is by submitting articles to article directories/networks, such as Ezinearticles or Articlesbase.
Now if you are looking to get more traffic and exposure to your articles, which way is better? Writing a blog but then you are basically on your own and you will have to market your blog or by joining an article directory where the traffic already exists?
This same concept can be applied here as well. Today more and more businesses are begining to realize the power of joining a network online. Recent studies have shown that in the United States when companies are looking for new business deals, leads, employees or even to outsource work they will first check directories such as Zoominfo and LinkedIn for relevant information.
With thousands of business directories online - what makes a business directory successful? How do you know when to choose the right one?
Ask yourself the following questions:
- Is this directory active?
- How many members are signed up?
- Can I be found within my catagory?
- Is it user friendly?
- Will my profile show up in the search engines?
- Can I interact with other members?
- Can I create a complete profile? pictures? videos?
- If this directory is new..is someone investing in the marketing to attract new members?
- Is there a business opportunity section?
- Will my existence on the site help me leverage my marketing?
The Israel Exporter business directory is coming to answer all of these questions. By creating a moderated network, actively attracting new members and promoting the site to the global marketplace, these are the critical ingredients that will allow us to create a successful business directory.
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