Two Things Visitors Do When They Reach Your Blog Post + Good Tip
One of my gurus (yes he is a real guru) that I've been following for God knows how long is Andy Jenkins.
In a nutshell Andy Jenkins is an expert in anything related to internet marketing and making money online. Do me a favor: go to his website, subscribe and you'll understand what I'm talking about.
Today I would like to share with you some critical information Andy shared in his newsletter.
(please note: the title of this article is "Two Things Visitors Do When They Reach Your Blog Page" - this is also referring to your newsletter, sales page etc...)
If you've ever read any web-user engagement studies - you will notice two main things they discuss in regards when a visitor comes to your website:
1) The first thing the user does is check out the headline. They kind of 'hang out' there for a few moments, thinking about it.
2) Then, if they stay on the page past 8-15 seconds, guess what the slight majority of the users do...? They scroll down to the bottom of the page.
Believe it or not - this is true.
Ok cool....Now what?
So here is what Andy recommends: activate the power of the P.S. at the end of your copy.
On almost any sales page, newsletter of any guru etc.. you will find a P.S. at the bottom of the page.
What information is usually appears after the P.S. ?
One simple thing: A clear call to action.
For example: P.S. If you purchase this product today - I will share with you a FREE killer strategy....
Now that you know visitors will scroll to the bottom - utilize this to GRAB their attention. People like to read the P.S. information.
All the best!
Hillel Porath
P.S. Now that you're reading this - you should click around on this site.
“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”
Seth Davis - Global Marketing Director - Gamatronic Electronic Industries
A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses
