Getting Clients Tip: Change Your Approach

Many small business marketing campaigns focus on how great they are:

"We have the best service...no one is like us"

"I have 10,000 followers on Twitter....you want to hire me!"

"Our products are by far the very best in the market"

Potential clients and prospects care only about one thing....themselves. No one cares about how great you are

Two things interest a potential client or customer: Problem and Solution I have a problem and I need a solution.

The only way you should be "bragging about yourself" is by using Testimonials of your past successes.

Remember: Address your target markets problems and provide a solution - this will help you generate more business.