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Getting Clients Tip: Change Your Approach

Many small business marketing campaigns focus on how great they are:

"We have the best service...no one is like us"

"I have 10,000 followers on Twitter....you want to hire me!"

"Our products are by far the very best in the market"

Potential clients and prospects care only about one thing....themselves. No one cares about how great you are

Two things interest a potential client or customer: Problem and Solution I have a problem and I need a solution.

The only way you should be "bragging about yourself" is by using Testimonials of your past successes.

Remember: Address your target markets problems and provide a solution - this will help you generate more business.


“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”

Seth Davis - Global Marketing Director - Gamatronic Electronic Industries


A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses

On this site you will find hundreds of articles on marketing, and hundreds of articles on business and entrepreneurship

Contact Hillel Porath