Following the Footprints of the Visitors to Your Website
After you launch your site and you begin marketing it to the world it is critical that you always go back and check your site analytics. You can create a free account with Google Analytics at:
Google Analytics
Why is this very important? This is important for a few reasons:
- What pages are they visiting the most?
- How long are they staying on your site?
- On what page do they leave your site?
- Where are they spending the most time?
Of course there is more that we can add to this list – but I would like to focus on pages that are being visited the most.
Let’s take a step back for a moment and let’s go into a shopping center. Now, take a look at the cash register area and what do you see? In almost every store you will find in that area: junk food, chocolate bars, drinks etc.. Why is that? Because these are things that people like and the cash register area is where people spend lots time waiting in line. So why not up-sell and add more products that people like in an area where they ‘hang’ out?
The same idea with your website, follow the footprints of your visitors and find out what sections of your site are the most popular and then figure out ways how to up-sell more products in that area or how to improve the shoppers experience.
By understanding the footprints of your visitors this will help you improve your marketing strategies and improve your results online.
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