How To Write a Good Follow Up Email - Part 2

Today I want to share with you three more tips:

1) Are you signed up to any marketing guru's email list? Pay attention to something very important in their emails: Always, always after they put down their signature at the end you will see a little P.S.....after this P.S. they will write something like: "Did you know that you can get this product for only ....if you order by Monday? Click Here to learn more!"

Believe it or not: adding a P.S. in your emails is very powerful. Many of the great marketers utilize the P.S. at the end for promotion of a product or service. Its a great place to add a call for action in your email.

2) By The Way: Did you know how powerful these three words are?

Let's say you are writing a follow up email:

Hi Hillel (name of prospect)

Just following up in regards to the email you sent.....

Our company .... is one of Israel's leading .........

When would be a good time to talk?

By The Way we do offer a one hour free consulting.....

Thanks and looking forward to your response....

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Using the "By The Way" tactic is kind of like coming in from the back door instead of directly saying "use are free consulting -you have nothing to loose" - in general people don't like when you are being aggressive. "By The Way" helps to break down the barriers between you and your prospects.

3) In Part One I mentioned that when you are writing the title you should use this title: Message for Hillel Porath - now if the prospect didn't respond to the first email, send a second follow up email with: Message for Hillel Porath - Follow Up. I know it sounds a bit obvious but most people don't do this. Using the words "Follow Up" serve as a wake up to call to your prospect. I only say this from personal experience that this is extremely powerful.

Part 3 coming soon