Successful Pre-Exhibition Marketing and Lead Generation
This week we have a client that will be attending a major exhibition in the U.S. A month ago when we started working with this client he had mentioned that 'by the way' his company will be attending this major exhibition. My partner and I immediately said that all efforts should be focused now on pre-exhibition marketing and lead generation. This simply means that for this four day intense exhibition we want to book them up with meetings.
After doing some research we learned that at this event many of the leading media outlets will be attending. With very little time we had to find the specific journalists that will be attending this show, contact them and schedule a meeting.
There is an old saying in marketing that the "The Wheel that Squeaks Gets the Grease" ....well after the initial contact and many follow up attempts we managed to connect our client with the following:
Foxnews, CNET, Mashable, TechCrunch, Laptopmag, Bloomberg, Wall Street Journal, Venture Beat, ABC News, Forbes, and many tech bloggers.
The key to getting these meeting with these leading media outlets was because of our crazy follow up.
A few tips:
1 - Keep the email short and straight to the point - "Less is More"
2 - Change your approach in every follow up attempt, also change your subject titles as well.
3 - Never add an attachment to your email - it might end up in spam
4 - Make sure your "pitch" is incredibly unique and in one sentence - if your non techie mama cant understand it.....no one will.
“Hillel is a real professional, works with high levels of Energy blended with creativity and flexibility. He comes to the table with new marketing tools, and works the social media networking platform like a hunter. He is also a nice guy and a pleasure to work with.”
Seth Davis - Global Marketing Director - Gamatronic Electronic Industries
A dynamic, result driven marketer, Hillel Porath has generated thousands of hot leads for his clients. Hillel consults for Israel’s leading export companies and many small and medium businesses