How To Email Your List - Email Marketing Tips - Part 1

Here are some tips that I have found to be effective when it comes to running an email marketing campaign with your list:

If you are trying to get the prospect on your list to buy a product or a service from your website then you need to know how to effectively treat the email you are sending to him.

The email should be treated as a third party in this case. This means that you are stepping aside and allowing the email to do the explaining for you.

The email should have enough information for your prospect and at the same time you should be careful about not over doing it. Here is a perfect example of 'over doing it': The other day I stumbled across a random website on internet marketing that shared some very interesting information, so I signed up for his mailing list. However when I received my first email from this guy, it took me about 10 minutes to read his entire email. This is way to long. It started off by saying: "Before I get started with sharing some valuable information and this amazing new product I have, I first need to take care of some admin stuff...bla bla bla...!"

Who cares about the admin stuff? Get to the point!

When you are directing your prospect to the product or service on your website - take them straight to the page where the product and service are. The prospect should not have to navigate through your site to find the product or service.

Now sometimes I am asked about follow-up emails - Should you send follow up emails to your own personal list? This is a tough question. If you are a small business and you are looking to get your name out there then you need to be very careful about this. People will find it very annoying if you keep on emailing them. Therefore I recommend the following: send out your weekly or monthly email, when you have something big going on - a new product, program etc.. then send out at least one or two follow up emails. Let your list know that this is a really huge thing that could help them and they cant miss out.

Always offer coupons or some kind of sales to get your prospects to buy from you.

Remember: your goal is to get repeat business from your list - so treat them well!