How To Email Your List - Email Marketing Tips - Part 2
A great way to improve your email marketing campaign is to simply see what the other successful people in your industry are doing.How? Here is what I do: I created a separate email account and signed up for many different mailing lists. Once the emails started coming in - I then check to see which ones got me to click on a link and which ones made me delete them. So like I said in part 1 - when the email had to much so called 'information' - it got deleted. I found myself clicking on links in emails that had graphics in them. A great example for this is the Startupnation.com mailing list. Btw - An email marketing company that I have read many positive reviews about them is icontact.com check them out. When an email had to many graphics - I deleted it as well. Another issue that made me upset is when people mislead me.For example: On the sign up form for the mailing list on some sites it said: " Sign up and get weekly free marketing tips..", However I found my self getting weekly advertisements to join a program or to buy a product. The moment you start misleading - people will not want to do business with you. Another issue is what I call: 'The silly marketing tips emails'. You sign up to a mailing list that's supposed to share weekly marketing tips. Instead you get these silly weekly marketing tips like: "Create a Facebook profile" "Make a video and upload it to Youtube" "Put a sticker with your business name on your car" C'mon people...these tips are old! If you are in the information business - sometimes you do need to share some of your 'valuable' secrets. Part 3 coming soon..
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