Secret to Marketing Success: Follow Chabad

"Where ever there is a coke bottle - there is a chabad house" - Chabad is a Hasidic movement in Orthodox Judaism. One of the world's larger and best-known Hasidic movements, its official headquarters is in the Crown Heights section of Brooklyn, New York. The organization is believed to be the largest Jewish organization in the world today. (wikipedia). There are over 3000 chabad houses all over the world and new Chabad houses are opening all the time. The great Rabbi Menachem Mendel Schneerson brought Chabad back to life in the 1950's and since then it has been a very powerful movement focused on bringing Jews closer to Judaism.

Whether you like Chabad or not there is one thing you must agree with: Chabad does incredible marketing. The brilliant thing about Chabad is that anywhere in the world where there is a chabad house - they all use the the same marketing strategies to promote their message.

Here is a great article that's worth reading:

Secret to Marketing Success: Follow Chabad

All the best!

Hillel Porath

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