Article Marketing Strategies For Your Business
My favorite marketing tool is article marketing. The reason for this is because article directories can drive ongoing traffic to your website, the reults show up in Google, article directories are getting more social and its an excellent way for you to promote yourself and your knowledge.
Here are a few Article Marketing Strategies:
1) Optimize your article in the title and the first paragraph. This is what Google picks up. Use your keywords in those areas.
2) When your article is live - social bookmark it and get it out there.
3) Make sure that you have completly filled out your profile and the "about the author" information. I have an article on one the directories that has already over 2000 views, but I never got any traffic from that directory. The other day I logged in and I realized that I forgot to fill out my profile and there was no link to my website!
4)Try to submit at least 3 - 4 articles a week on various related topics to your expertise. The more space you own on the web - the more traffic you will get.
5) Submit only to the directories that have high rankings. Check this great list of article directories according to their Alexa rankings:
6)Keep your articles - simple, short and neat. As I always tell clients - dont state the obvious in your articles! Articles should not be a press release.
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