Are You Googleable?

The bottom line is are you Googleable? Are you showing up in the search engines? If people are seeking a service provider in your area - does your name show up on the first pages of Google? So many people fail to understand this.

Today I was at the Jeff Pulver breakfast in Jerusalem. There I met someone who told me that he attends every single networking event he can find..."I need all of the networking I can get...", so I asked him - how is business going? 'Well not great....the results from these events have not been that great". I asked him whether he appears in the search engines...his answer was no. Today it is so natural for us that when we hear about or meet someone new we will Google their name, especially when it comes to business.

Focus on writing informative articles and submitting them to article directories, focus on optimizing yourself for the search engines. This can be an unbelievable tool for attracting new customers and clients to your business.

This is one of my favorite videos that explains this topic really well:

The Old Marketing vs The New Marketing